Chapter 1: Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization or SEO is a method of improving the rank or visibility of a website or webpage in search engines. Web administrators employ SEO because of the theory that the more frequent that a site appears on the first page of a search engine (whenever a user searches), the more probable that it will be visited and read by a user.
SEO is a type of search engine marketing that helps promote web presence. With this, your products and services will be within view of prospective customers. It covers various types of searches. This includes local search, image search, video search and others.
Business Model
SEO may generate a return on investment as a result of customer interaction but you do not pay search engines to attract organic search traffic. Organic search traffic is traffic that is produced by the relevancy rankings of a search engine and not by alternative methods such as Pay Per Click.
Changing the design of the website, both at the frontend and backend to optimize it will incur costs, as well as using methods that will improve its ranking on a web search. You will also need a way to track these search results to be sure that your website stays at least within the top 10.
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