Wednesday 31 December 2014

Internet Business Basics - Part 14


Chapter 3: Pay Per Click Advertising 
The Pay Per Click advertising model involves a trigger that generates a payment from the merchant. The trigger is that the ad is clicked and the merchant pays the affiliate. 
The advantage of this set-up is that even if an affiliate does not generate clicks, and therefore no sales, the merchant has no costs at all. 
Business Model 
Flat-rate PPC 
In a flat-rate model, the advertiser and publisher agree upon a fixed amount as payment for each click. Advertisers can negotiate a lower fixed amount committing to a long-term contract. 


Read The Rest Of The Course For Internet Business Basics.


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