Wednesday 31 December 2014

Internet Business Basics - Part 16


Getting Started 
The following are what you need to remember in getting started with PPC advertising: 

  1. Choose 10 to 15 keywords and expressions of different categories related to your product or service. You must use quality keywords to get the target audience. This is the trickiest part of PPC advertising and must be the subject of a study before finalizing the keywords. Reach-out to those who really wants to buy and no one else.
  2. Use selling words, such as sale, guarantee, delivery, etc. in the composition of your advertisement to eliminate non-commercial inquiries.
  3. The three important components of an ad for a PPC are the header, the advertisement text and the link to the website of the advertiser. The ad must be interesting and able to convince a buyer. It must also be concise, without stops, and precise.
  4. You have to bid if you want the most desirable keywords. The higher the bid, the higher is your ranking. 

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